New ebook, 214 pages

The Quiet Launch

A calm, step-by-step plan to sell your first digital product without a big audience, a launch team or a single viral post.

readers
2,400+
average rating
4.9
weekends to launch
6

Who it is for

This book is for you if

  • You have a skill people ask you about, but no product yet
  • You have fewer than 1,000 followers and hate posting every day
  • You want a simple plan you can run in six weekends
  • You would rather write one good email than fifty threads

Who it is not for

Skip it if

  • You want a get-rich-quick funnel or paid ads playbook
  • You already sell a product and need advanced scaling tactics
  • You are not willing to talk to a single potential customer

What is inside

Twelve chapters. One quiet, repeatable launch.

Three parts, each ending with a weekend task. By the last page you will have a product, a price, a page and a launch date.

Find

Part one
  1. 01

    The quiet advantage

    Why a small audience that trusts you beats a big one that scrolls past.

  2. 02

    Mine your own inbox

    Turn the questions people already send you into product ideas.

  3. 03

    The ten-conversation test

    Validate demand in a week, before you write a single page.

  4. 04

    Pick a promise

    Shape one clear outcome your product delivers, and nothing else.

Build

Part two
  1. 05

    The smallest useful product

    Scope a first version you can finish in two weekends.

  2. 06

    Pricing without fear

    A simple worksheet for choosing a price you can defend.

  3. 07

    A sales page that sounds like you

    The seven blocks every page needs, written in plain words.

  4. 08

    Your first fifty emails

    Build a list from people who already know your work.

Launch

Part three
  1. 09

    The five-day launch

    A calm, day-by-day launch plan for people who hate selling.

  2. 10

    Talking about money

    Scripts for the replies, the objections and the refunds.

  3. 11

    After the first sale

    What to measure, what to ignore and what to fix first.

  4. 12

    Make it repeatable

    Turn one launch into a rhythm you can run every quarter.

Maya Okafor, author of The Quiet Launch, standing with her arms crossed

About the author

Hi, I am Maya.

I left agency life in 2019 with 212 newsletter subscribers. Since then I have launched 14 digital products, from a 9 dollar template to a 900 dollar course, without ever going viral. This book is everything I wish I had known on day one.

Products launched
14
Newsletter readers
11k

Reader reviews

Written for the quiet ones. Loved by them too.

I had 340 followers and a folder of half-finished ideas. Six weekends later I made my first 2,100 dollars. This book is the plan I needed.

Jordan Ellis

Illustrator, Leeds

Finally a launch book that does not assume you have a huge audience or love being on camera. Chapter nine alone paid for it ten times.

Priya Raman

UX consultant, Toronto

Clear, calm and practical. I read it on a Saturday and had my sales page drafted by Sunday night.

Marcus Webb

Woodworker and course creator

Pricing

Pick your edition

One payment, instant download, free updates for life.

Ebook

The complete guide, ready to read on any device.

$24

  • 12 chapters, 214 pages
  • PDF, EPUB and Kindle files
  • Free updates for life
Get the ebook
Most popular

Launch kit

The ebook plus every template I use to launch.

$49

  • Everything in the ebook
  • 18 launch email templates
  • Pricing and offer worksheet
  • Launch planner for Notion
Get the launch kit

30-day refund, no questions asked.

Questions

Good to know

What formats do I get?

You get the book as a PDF, an EPUB for Apple Books and most readers, and a Kindle file. All three come in one download.

Do I need an audience to use this?

No. The whole method is built for people starting with a small list or none at all. Chapter two shows you how to find your first fifty interested readers.

How long does it take to read?

Most readers finish it in a weekend. The real work happens over six weekends, and every chapter ends with one clear task.

What is in the launch kit?

Eighteen ready-to-edit launch emails, the pricing worksheet from chapter six and the Notion planner I use for every launch.

Can I get a refund?

Yes. If the book is not useful to you within 30 days, reply to your receipt and you will get a full refund.

Get your copy

Start with chapter one, or the whole plan.

Choose the free chapter to see if the method fits you, or pick an edition and we will send your secure payment link.

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